Financial and tech experts interested in who is buying and selling businesses are keeping a close eye on what’s happening with GoPro, the maker of action cameras. The brand is so well known in its sector of the industry that many consumers in North Carolina and around the country cannot name any other. That has created a lot of possible acquisition interest in the company, but GoPro execs have stated that, while they are open to selling, they are not as yet actively pursuing buyers.
GoPro would likely partner with a bigger tech company in the face of rapidly declining market demand for its products. The company’s falling stock price rallied slightly at the news of its hiring an investment banking firm. However, upcoming waves of difficult regulatory issues in the U.S. and U.K. have made it apparent the stock is likely to continue on its downward slope, and heightened the importance of finding someone seeking to purchase a business that may no longer be able to stand on its own.
The company’s “responsibility to scale the business” was cited in an email to Reuters, but that statement also included the caveat that GoPro has established “no active engagement” to sell the business with or without the help of J.P. Morgan. However, market experts see the writing on the wall when it comes to the future of GoPro as an independent entity. Morgan Stanley stated that GoPro would face a serious challenge to earnings growth.
As the tech world expands in some areas and consolidates in others, sound legal advice and assistance is important. Buying and selling businesses of any size may be made simpler and more profitable with the assistance of an attorney who has experience with these types of business transactions.